Run a "Beep Beep! Day" to engage Early Years in road safety basics

19 February 2018

Beep Beep! Days, sponsored by Churchill, are a great opportunity for Early Year’s educators to introduce children to road safety basics, with fun activities and resources provided by Brake, the road safety charity.

Every year thousands of tots and infants aged 2-7 take part to help save little lives.

Every day, 500 children and young people are killed on roads around the world. Brake works to stop road deaths and injuries by campaigning for safer roads, and supports people bereaved or injured in road crashes.

To help UK Early Years get involved with the initiative, Brake produces a range of special resources to help little ones understand road safety basics, from the importance of holding a grown up’s hand to recognising when it’s safe to cross.

Everyone who registers to take part receives a free e-resource pack or can purchase a bumper pack for just £12.60 (per 50 children). The bumper pack includes colouring sheets, posters, laminated activity cards, road map and A2 activity poster, certificates, stickers, balloons and themed resources to each date.

In 2017, almost 3,000 nurseries, schools and childminders registered to take part, helping spread important messages to more than 350,000 children. The event also provides an ideal opportunity to fundraise for Brake by dressing in stripy clothes in exchange for donations. Funds raised help the charity in its work to support bereaved and seriously injured road crash victims, and campaign for safer roads.

Brake’s 2018 national dates are:

  • Wednesday 7 March
  • Wednesday 13 June
  • Wednesday 22 November - coinciding with Brake’s Road Safety Week

Dave Nichols, community engagement manager at Brake, said: “Beep Beep! Days are a great way to start talking to children about basic road safety messages and also to remind adults of their responsibilities when it comes to keeping our roads safe and protecting little lives. The UN, backed by world leaders, has recognised the importance of improving road safety and raising awareness globally and we hope educators in the UK will make use of our new resources to support their cause.”

For more information visit the Beeb Beep! Day website or email beepbeep@brake.org.uk.